Brand Marketing Strategy (JAKARTA)

Brand Marketing Strategy (JAKARTA)

26-27 November 2020
10-11 Desember 2020

18-19 Januari 2021
11-12 Februari 2021
24-25 Maret 2021
14-15 April 2021
18-19 Mei 2021
23-24 Juni 2021
12-13 Juli 2021
04-05 Agustus 2021
15-16 September 2021
07-08 Oktober 2021
10-11 November 2021
08-09 Desember 2021

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

• Glenn J Sompie, SE. MM. MA
• Johnson Alvonco, Ph.D

Training Online 6 Jam Pelatihan
Rp. 2.500.000/peserta

Fee Training (Jakarta):
Rp. 5.950.000,-/ orang

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Biaya Investasi Private/ Orang (1 orang FIX Running)
Rp. 12.000.000

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Kelas Umum/ Orang (FIX Running Min 6 Peserta)
Rp. 8.000.000

Manfaat Training:

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

Materi :

• Concept Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
• The Brand Management
  • The Brand Management Process
  • Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
• Develop a strong brand marketing plan:
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

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