Brand Marketing Strategy (JAKARTA)

Brand Marketing Strategy (JAKARTA)

29-30 Juni 2020
29-30 Juli 2020
27-28 Agustus 2020
10-11 September 2020
27-28 Oktober 2020
26-27 November 2020
10-11 Desember 2020

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

• Glenn J Sompie, SE. MM. MA
• Johnson Alvonco, Ph.D

Fee Training 2019 (Jakarta) :
Rp. 5.750.000,-/ orang

Fee Training 2020 (Jakarta) :
Rp. 5.950.000,-/ orang

Private Training :
Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :
Rp. 7.000.000,-/ orang (kirim 1-5 peserta)
Rp. 12.000.000,-/ orang (Mininal 1 orang Running)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

Materi :

• Concept Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
• The Brand Management
  • The Brand Management Process
  • Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
• Develop a strong brand marketing plan:
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pendaftaran Sementara

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5. Jabatan
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9. Jumlah Peserta
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11. Mohon tidak memesan tiket perjalanan / akomodasi penginapan sebelum ada kepastian training akan berjalan. Jika ada pertanyaan bisa menghubungi 0851-0249-5051 dan 0899-812-1246
12. Jika Anda mendaftarkan training ini untuk orang lain mohon cantumkan nama dan email di bawah ini
13. Penanggung Jawab Training
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