Product Development

Product Development

Tanggal
19-20 September 2018
17-18 Oktober 2018
05-06 November 2018
10-11 Desember 2018

Manfaat Training :

  1. Konsep dan prinsip product development
  2. Memiliki kemampuan management product
  3. Memahami faktor-faktor pendukung proses pengembangan produk
  4. Memahami tahapan proses membangun product baru
  5. Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
  6. Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

  1. Introduction
    Mengapa anda harus membangun atau mengembangkan produk
    Tantangan pengembangan product
    Kegagalan Peluncuran Produk Baru.
    Persyaratan Kompetensi Professional Dalam Pengenbangan Product
  2. Marketing Strategy& Product Development
    Strategic Marketing Management
    Market Analysis: Segmentation, Targeting & Positioning
    Marketing Mix – 4P
    Strategy and planning: Strategy and planning
    Market Size, market demand and market share
    Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
    Value Creation and product feature selection
  3. Strategic Product Development
    Concept development and ideas screening
    Value based product pricing
    Cost model development and product forecasting
    Product and business requirements
    Feasibility Study
    Financial Analysis
  4. Product Development Process
    Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
    Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
    Product readiness testing (technical, commercial and operational)
    Product Launch
    Product Lifecycle
    Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

Daniel Saputro, MM., MBA.
Henry Pradipta, SE., MM. (Alternatif Trainer)

Fee Training (Jakarta) :
Rp. 5.750.000,-/ orang

 

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