Product Development

Product Development

Tanggal
19-20 September 2018
17-18 Oktober 2018
05-06 November 2018
10-11 Desember 2018

Manfaat Training :

1. Konsep dan prinsip product development
2. Memiliki kemampuan management product
3. Memahami faktor-faktor pendukung proses pengembangan produk
4. Memahami tahapan proses membangun product baru
5. Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
6. Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

1. Introduction
   Mengapa anda harus membangun atau mengembangkan produk
   Tantangan pengembangan product
   Kegagalan Peluncuran Produk Baru.
   Persyaratan Kompetensi Professional Dalam Pengenbangan Product
2. Marketing Strategy& Product Development
   Strategic Marketing Management
   Market Analysis: Segmentation, Targeting & Positioning
   Marketing Mix – 4P
   Strategy and planning: Strategy and planning
   Market Size, market demand and market share
   Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
   Value Creation and product feature selection
3. Strategic Product Development
   Concept development and ideas screening
   Value based product pricing
   Cost model development and product forecasting
   Product and business requirements
   Feasibility Study
   Financial Analysis
4. Product Development Process
   Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
   Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
   Product readiness testing (technical, commercial and operational)
   Product Launch
   Product Lifecycle
   Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

Daniel Saputro, MM., MBA.
Henry Pradipta, SE., MM. (Alternatif Trainer)

Fee Training (Jakarta) :
Rp. 5.750.000,-/ orang

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