Marketing Communication Strategy (JAKARTA)

Petrus Soeganda | December 18, 2018 | 3jakarta, Jadwal Pelatihan 2019, Jadwal Training 2016, Jadwal Training 2019, Jadwal Training Pelatihan Seminar 2018, Jakarta, Marketing / Sales / Services | No Comments

Marketing Communication Strategy (JAKARTA)

Tanggal
27-28 Desember 2018
10-11 Januari 2019

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif) :

Glenn J Sompie, SE, MM
Johnson Alvonco, Ph.D

Fee Training (Jakarta):
Rp. 5.750.000,-/ orang

Private Training:
Rp. 8.000.000,-/ orang/ 1 hari (PASTI RUNNING)

Fee Training (Luar Kota):
Rp. 7.000.000,-/Orang (kirim 1-5 peserta)
Rp 6.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

Memahami konsep Integrated Marketing Communication (IMC)
Mampu mendesain IMC
Mampu Menerapkan IMC

Materi :

Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
Strategy Branding
Dari Brand Perception hinggga membuat Perceptual Map
Budgetting Strategy
Brand Activation dan Brand Communication Strategy
IMC, proses Branding yang kuat menuju Customer Relationship Management
Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.