Marketing Communication Strategy (JAKARTA)
|Marketing Communication Strategy (JAKARTA)
Tanggal
28-29 Agustus 2017
18-19 September 2017
30-31 Oktober 2017
29-30 November 2017
21-22 Desember 2017
Jam Pelaksanaan :
09.00 – 16.00 WIB
Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Pembicara / Fasilitator (Alternatif) :
- Glenn J Sompie, SE, MM
- Johnson Alvonco, Ph.D
Fee Training (Jakarta):
Rp. 5.500.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
Manfaat Training:
- Memahami konsep Integrated Marketing Communication (IMC)
- Mampu mendesain IMC
- Mampu Menerapkan IMC
Materi :
- Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
- Strategy Branding
- Dari Brand Perception hinggga membuat Perceptual Map
- Budgetting Strategy
- Brand Activation dan Brand Communication Strategy
- IMC, proses Branding yang kuat menuju Customer Relationship Management
- Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.