Customer Relationship Management (CRM)
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Customer Relationship Management (CRM)
Tanggal
05-06 Desember 2013
Jam Pelaksanaan
08.30-17.00 WIB
Tempat
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Pembicara / Fasilitator
Johhnson Alvonco, Ph.D
Harga
Rp. 3.500.000,-/ orang
Seminar kit, Certificate, Lunch, Snack
Manfaat Training:
- Memahami konsep dan proses CRM, serta kaitannya dengan kepuasaan & loyalitas pelanggan
- Memahami pemanfaatan data dan aplikasi teknologi sebagai pendukung pelaksanaan proses CRM yang optimal
- Memahami langkah-langkah implementasi CRM ditempat kerja, beserta faktor-faktor keberhasilannya
Materi :
- Customer Relationship Management (CRM)
- Concept dan Pengertian CRM
- Mengapa dibutuhkan CRM?
- CRM Goal, Benefit & Value
- Pemanfaatan CRM oleh bagian: Marketing, Sales, Customer Service
- Model CRM
- Strategy Membangun CRM Model 4 R
- Relationship (Hubungan)
- Retention (Ketahanan
- Referrals (Rekomendasi)
- Recovery (Pemulihan)
- Hubungan CRM Dengan Sales & Marketing Management
- Marketing Strategic STP & CRM
- Marketing Mix 4P dan CRM
- Sales Cycle Process & CRM
- Hubungan Customer Service (CS) Dan CRM
- Customer Satisfaction & Loyality
- Penentu CRM
- Nilai-Nilai CRM
- Component Service CRM
- Layanan Rational dan Emotional
- Implementasi CRM
- CRM Project Planning
- Faktor Kritis Penerapan CRM
- CRM Strategis
- CRM Process & Mapping
- CRM Analysis
- CRM Data Management
- CRM infrastructure & Technology
- CRM Matrix – Performance & Control
Wajib diikuti oleh
Manajer & Supervisor (Marketing & Sales, Production, dll)
cforms contact form by delicious:days
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Tag : Informasi Training dan Pelatihan
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